Susan M. O′Dell, Joan A. Pajunen
The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer
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- Books2Africa Collection
- Subjects
- Author(s)
- Published
- 15th October 1997
- Publisher
- John Wiley & Sons
- ISBN-10
- 0471641979
- ISBN-13
- 9780471641971
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