books by subject
Customer Services
Attracting Perfect Customers
UnMarketing: Stop Marketing. Start Engaging.
Driving Loyalty
Family Fan Club
Lean Solutions: How Companies and Customers Can Create Value and Wealth Together
Building Brand Communities: How Organizations Succeed by Creating Belonging
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation
Understanding the Predictable: How to calculate, understand, and improve customer lifetime value to build a great company
Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Once a Customer, Always a Customer
Loyalty Rules: How Today's Leaders Build Lasting Relationships
The Stakeholder Strategy: Profiting from Collaborative Business Relationships
Relationship Marketing: Successful Strategies For The Age Of The Customer
