books by subject
Customer Services
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Lived Experiences of Public Consumption: Encounters with Value in Marketplaces on Five Continents
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
The Service Providers
The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Up Your Service
The Handling Complaints Pocketbook
Contemporary Selling: Building Relationships, Creating Value - 4th edition
Managing Customer Relationships: A Strategic Framework
Scoring Points: How Tesco Continues to Win Customer Loyalty
Relationship Marketing
"Harvard Business Review" on Customer Relationship Management
Customer is King: How to Exceed Their Expectations
Revolutionize Your Customer Experience
Clients for Life: How Great Professionals Develop Breakthrough Relationships
Customer Relationship Management
Fairness in Consumer Contracts: The Case of Unfair Terms
Once a Customer, Always a Customer
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation
Understanding the Predictable: How to calculate, understand, and improve customer lifetime value to build a great company
Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
The Stakeholder Strategy: Profiting from Collaborative Business Relationships
All For One: 10 Strategies for Building Trusted Client Partnerships
Relationship Marketing: Successful Strategies For The Age Of The Customer
Building Brand Communities: How Organizations Succeed by Creating Belonging
