books by subject
Customer Services
The DNA of Customer Experience: How Emotions Drive Value
Damn Clients! In 90 Minutes
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
The Art of the Ask: .a collection of fundraising letters and telephone scripts
Customer Relationship Management: The Business Case for CRM (Financial Times Series)
Building Great Customer Experiences
Customer Relationship Management: A Strategic Imperative in the World of E-business
Services Marketing
Five Star Service, One Star Budget: How to create magic moments for your customers that get you noticed, remembered and referred
Relationship Marketing
Services Marketing European Perspectives
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Scoring Points: How Tesco Continues to Win Customer Loyalty
Customer Service For Dummies
Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
Fairness in Consumer Contracts: The Case of Unfair Terms
Customer Relationship Management
Clients for Life: How Great Professionals Develop Breakthrough Relationships
Revolutionize Your Customer Experience
Customer is King: How to Exceed Their Expectations
"Harvard Business Review" on Customer Relationship Management
Relationship Marketing
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
The Service Providers
The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
The Handling Complaints Pocketbook
