books by subject
Customer Services
Services Marketing European Perspectives
Relationship Marketing
Five Star Service, One Star Budget: How to create magic moments for your customers that get you noticed, remembered and referred
Services Marketing
Customer Relationship Management: A Strategic Imperative in the World of E-business
Building Great Customer Experiences
Customer Relationship Management: The Business Case for CRM (Financial Times Series)
The Art of the Ask: .a collection of fundraising letters and telephone scripts
Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Damn Clients! In 90 Minutes
The DNA of Customer Experience: How Emotions Drive Value
Handbook of Key Customer Relationship Management
Smart Things to Know About Customers
Service Delivery: Part 17
Ten Principles Behind Great Customer Experiences, The
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Tilt: Shifting Your Strategy from Products to Customers
Customer Equity Management
Customer Experience: Future Trends and Insights
Corporate Coach: How to Build a Team of Loyal Customers and Happy Employees
IMC, The Next Generation
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Delivering Happiness: A Path to Profits, Passion and Purpose
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Effective Direct Mail
How to Win Customers: Using Customer Service for a Competitive Edge
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
