books by subject
Customer Services
Building Great Customer Experiences
Customer Relationship Management: A Strategic Imperative in the World of E-business
Services Marketing
Five Star Service, One Star Budget: How to create magic moments for your customers that get you noticed, remembered and referred
Relationship Marketing
Services Marketing European Perspectives
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Lived Experiences of Public Consumption: Encounters with Value in Marketplaces on Five Continents
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
The Service Providers
The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Up Your Service
The Handling Complaints Pocketbook
Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
Building Brand Communities: How Organizations Succeed by Creating Belonging
Lean Solutions: How Companies and Customers Can Create Value and Wealth Together
Family Fan Club
Driving Loyalty
UnMarketing: Stop Marketing. Start Engaging.
Attracting Perfect Customers
Meet, Greet and Prosper
Outsourcing and Offshoring Business Services
Digital Transformation: Build Your Organization's Future for the Innovation Age
Customer Service For Dummies
Scoring Points: How Tesco Continues to Win Customer Loyalty
"Harvard Business Review" on Customer Relationship Management
Relationship Marketing
