books by subject
Customer Services
The Search for Value: Measuring the Company's Cost of Capital
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
The Customer Rules: The 39 essential rules for delivering sensational service
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
Relationship Marketing: Management of Customer Relationships
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
Customer Service: How to Achieve Total Customer Satisfaction
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
How to Win Customers: Using Customer Service for a Competitive Edge
Effective Direct Mail
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
