books by subject
Customer Services
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Tilt: Shifting Your Strategy from Products to Customers
Customer Equity Management
Principles of Services Marketing
Principles of Services Marketing
The Experience Economy, Updated Edition
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (CONSUMER APPL & HARDWARE - OMG)
Be Our Guest (10th Anniversary Updated Edition): Perfecting the Art of Customer Service (Disney Institute Book)
Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Dealing with Difficult People
The Customer Connection
Meeting Customer Needs (CMI Open Learning Programme)
The Art of Giving Quality Service
Professional Service Firm 50 (Reinventing work)
The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees
The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Customer Connections: New Strategies for Growth
Customer Relationship Management
Essentials of Services Marketing
The Designful Company: How to build a culture of nonstop innovation
Services Marketing: United States Edition
Services Marketing
The One-to-one Future: Building Business Relationships One Customer at a Time
Delivering Happiness: A Path to Profits, Passion and Purpose
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
How to Win Customers: Using Customer Service for a Competitive Edge
Effective Direct Mail
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
