books by subject
Customer Services
The Art of the Ask: .a collection of fundraising letters and telephone scripts
Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Damn Clients! In 90 Minutes
The DNA of Customer Experience: How Emotions Drive Value
Handbook of Key Customer Relationship Management
The Customer Rules: The 39 essential rules for delivering sensational service
The Customer Connection
Meeting Customer Needs (CMI Open Learning Programme)
The Art of Giving Quality Service
Professional Service Firm 50 (Reinventing work)
The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees
The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Customer Connections: New Strategies for Growth
Customer Relationship Management
Essentials of Services Marketing
The Designful Company: How to build a culture of nonstop innovation
Services Marketing: United States Edition
Services Marketing
The One-to-one Future: Building Business Relationships One Customer at a Time
Principles of Services Marketing
The Future of Competition: Co-Creating Unique Value With Customers
How to Win Customers and Keep Them for Life
Scoring Points: How Tesco Continues to Win Customer Loyalty
The Search for Value: Measuring the Company's Cost of Capital
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
IMC, The Next Generation
Customer Experience: Future Trends and Insights
