books by subject
Customer Services
Up Your Service
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers
The Service Providers
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
Lived Experiences of Public Consumption: Encounters with Value in Marketplaces on Five Continents
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Services Marketing European Perspectives
Relationship Marketing
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
Delivering Happiness: A Path to Profits, Passion and Purpose
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Effective Direct Mail
How to Win Customers: Using Customer Service for a Competitive Edge
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Customer Service: How to Achieve Total Customer Satisfaction
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
Relationship Marketing: Management of Customer Relationships
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
The Customer Rules: The 39 essential rules for delivering sensational service
Principles of Services Marketing
Essentials of Services Marketing
The Designful Company: How to build a culture of nonstop innovation
Services Marketing: United States Edition
Services Marketing
The One-to-one Future: Building Business Relationships One Customer at a Time
How to Win Customers and Keep Them for Life
The Search for Value: Measuring the Company's Cost of Capital
