Customer Services

Building Great Customer Experiences

By Colin Shaw, John Ivens

Customer Relationship Management: The Business Case for CRM (Financial Times Series)

By Knox, Dr Simon, Ryals, Lynette, Maklan, Stan

The Art of the Ask: .a collection of fundraising letters and telephone scripts

By Connie S Pheiff

Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

By Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Smith, Alan, Papadakos, Trish

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

By Guidara, Will

Damn Clients! In 90 Minutes

By Ian Welsh

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry

Meeting Customer Needs (CMI Open Learning Programme)

By Smith, Ian

The Art of Giving Quality Service

By Gober, Mary, Tannehill, Robert

Professional Service Firm 50 (Reinventing work)

By Peters, Tom

The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees

By Heskett, James L., Sasser Jr., W. Earl, Schlesinger, Leonard A.

The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

By Sasser Jr., W. Earl, Schlesinger, Leonard A., Heskett, James L.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

By Ryan, Damian

Customer Connections: New Strategies for Growth

By Robert E. Wayland, Paul M. Cole

Customer Relationship Management

By William Wagner, Michael Zubey

Essentials of Services Marketing

By K. Douglas Hoffman, John E. G. Bateson

The Designful Company: How to build a culture of nonstop innovation

By Marty Neumeier

Services Marketing: United States Edition

By Christopher H. Lovelock, Jochen Wirtz

Services Marketing

By Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

The One-to-one Future: Building Business Relationships One Customer at a Time

By Don Peppers, Martha Rogers, Ph.D

Principles of Services Marketing

By Adrian Palmer

The Future of Competition: Co-Creating Unique Value With Customers

By C. K. Prahalad, Venkat Ramaswamy

How to Win Customers and Keep Them for Life

By LeBoeuf

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

The Search for Value: Measuring the Company's Cost of Capital

By Michael C. Ehrhardt (Associate Professor, Associate Professor, College of Business Administration, University of Tennessee-Knoxville)

What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

By David Freemantle

The Customer Rules: The 39 essential rules for delivering sensational service

By Lee Cockerell

Customer Experience: Future Trends and Insights

By C. Shaw, Q. Dibeehi, S. Walden

Tilt: Shifting Your Strategy from Products to Customers

By Niraj Dawar

Customer Equity Management

By Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml